weight loss

5 KEY BENEFITS OF FLEXIBLE DIETING | IIFYM

5 KEY BENEFITS OF FLEXIBLE DIETING | IIFYM

Flexible dieting is a concept and has taken the health and fitness industry by storm over the last few years. You may have heard of it being referred to as IIFYM or “If it fits your macros”? And although it has been scientifically proven to be a successful form of “dieting” it initially received a bad rap from the old school dieters in health and fitness and it still does.

WEIGHT LOSS | 9 REASONS WHY YOU STRUGGLE TO LOSE BODY FAT

WEIGHT LOSS | 9 REASONS WHY YOU STRUGGLE TO LOSE BODY FAT

You may be following a training and nutrition regime to a Tee or just simply eating “healthy” and getting active but you get to a point where you can not lose any more fat and you don't know what else to do. How can you be doing EVERYTHING right and still not getting results?

WHAT ARE MACROS? | MACRONUTRIENTS EXPLAINED

WHAT ARE MACROS? | MACRONUTRIENTS EXPLAINED

Macros… you may have heard this word floating around. People are counting their macros, using macro ratios, fitting all sorts of fun food into their macros. But I know some of you are asking, what are macros in the first place? And why do I need to count them?