Welcome

Flexible dieting is a concept and has taken the health and fitness industry by storm over the last few years. You may have heard of it being referred to as IIFYM or “If it fits your macros”? And although it has been scientifically proven to be a successful form of “dieting” it initially received a bad rap from the old school dieters in health and fitness and it still does.

Macros… you may have heard this word floating around. People are counting their macros, using macro ratios, fitting all sorts of fun food into their macros. But I know some of you are asking, what are macros in the first place? And why do I need to count them?